Website rankings are always important if you are looking for ways to make money online. Everyone wants to make sure that their site makes it to the top. Unfortunately, since there are literally an endless number of websites all over the web, only a few will make it to the front page. Most people are under the assumption that in order to make it to the first couple of pages of Google or other popular search engine, a website must be optimized with keywords. The good news is that this isn’t always so.
There are several other factors that contribute to a site’s search engine success. More than anything, it’s about marketing. It’s true that some websites are not optimized at all and are still able to pop up in the search results. One of the best ways to ensure that your site is seen is by using back links. Back links will be displayed on various websites ultimately link back to your site. You can create the back links yourself or hire a professional, either way, back links are very effective.
Another way that unoptimized sites achieve high website rankings is through article marketing. People search for information on the web by looking it up in article directories, which ultimately contain links to websites, helping online entrepreneurs and companies gain more traffic. The more articles, the better. With this method, it’s best to write at least a batch of 2 to 3 articles per week, submit them to various directories, and include links throughout the article.
Perhaps one of the most common reasons why certain websites achieve higher website rankings than those that are optimized for the search engines is due to overall content and popularity. When a site provides information that is highly useful to the user, the word will spread and the traffic will increase. Creating this social proof is one of the most powerful ways to make money online.
Video marketing is yet another way that websites attain a high level of traffic. Video marketing is free and easy to do, requiring at very least a few videos per week. If the video goes viral, even more traffic is acquired. Lots of SEO services specialize in video marketing to help sites increase traffic and sales.
Some people market solely through their blogs. As long as the blogs are attractive, helpful, and informative, they usually do well. However, blogs must be marketed by using many of the same above-mentioned methods including back links, videos, and articles.
Ultimately, the more marketing methods a person utilizes, the better the results will be. As long as the other marketing methods are supported by popular sites (such as popular article-marketing sites such as Ezinearticles and Articlebase), blog marketing sites (such as blogative), and popular video marketing websites (such as YouTube), success is easily achieved.
As you can see, you don’t necessarily need to use keywords (although they can help), as the use of keyword optimization is not the only way to attain good website rankings and succeed with one of the best ways to make money online.