There used to be a time on the internet when spammers were like the cowboys in the old Wild West looking for easy ways to make money online.
Spammers were able to stake their claim on the internet in any manner that they pleased, out in the open internet range, if you will. They wreaked havoc and raised hell, without any regard for laws of the land. But then, after continued outcries from victimized internet citizens, a new sheriff named Panda cleaned up the internet.
The internet’s figurative Wild West became a more civilized place to inhabit. However, many internet citizens remember all to well the not so distance days when spammers controlled the landscape. This is why many on the internet are concerned about the use of SEO on the internet. There have been quite whispers and small rumblings regarding the rumors that maybe SEO is a form of spam that is coming back to haunt everyone.
According to Google, SEO in fact is not a form of spamming. Just like in the old Wild West, there are the white hats, and then there are the black hats. Google says that there is nothing wrong with the use of genuine, white hat SEO strategies being used in order to promote one’s internet entity. What Google has an issue with is when the black hats and the spammers try to cheat the system, and create promotion for themselves in a manner that is against the law. What many people don’t realize sometimes is that spamming is increasingly becoming against internet law. On the other hand, the use of white hat SEO is always welcome on the internet and can be one of the best ways to make money online.
As a matter of fact, Google welcomes the use of SEO so much, they even invite webmasters to use their free search engine optimization tools and more, in order to learn how to become successful in their online advertising efforts. The fact of the matter is that it’s not against the law to promote oneself on the internet. After all, a webmaster will never be found unless they perform promotion. However, it is against the law to harass others online with the use of spam. It’s considered black hat to use methods to try to trick the search engines, such as keyword stuffing and link farming, for example.
So, as long as a webmaster is willing to play by the laws of the land, they they are free to engage in as much white hat promotion as they desire. However, if the webmaster is going to be a rule-breaker, then they are setting themselves up for a hard fall.